While the rest of the world makes valiant strides to curb COVID-19 and return to some sense of normalcy, Malaysia has taken a step backward. The government announcement that Malaysia will go back into lockdown has terrified business owners, as they fear that their business may not be able to survive another lockdown. One thing is for sure: the businesses that survive will be the ones with the strongest digital presence. If your business is lacking on the digital front, then you need to hire the best digital agency in Malaysia to cover your marketing.
Searching for the best digital agency in Malaysia can be challenging, as “best” is a nebulous term that nearly every business uses to describe its offering. In fact, there are probably dozens of agencies that have written on their website that they are the best digital agency in Malaysia. But who truly wears the crown?
If you are searching for the best of the best, here are some things to look out for in your search process.
Who Ranks First?
We all know that search engines, like Google, are immensely powerful. Having a good ranking on Google can make or break your business, as it’s likely you have competitors in the market. When a user searches for your business’ keywords and products, they are most inclined to select the website that appears first on the search results.
You want that to be your business, so how can you find the agency that will get you there?
One simple way is to see which agency ranks first when searching for the best digital agency in Malaysia. An agency that can take your business to the top should be at the top of its own industry. You can play around with keyword searches, but it’s likely that one or two will be battling for the top spot.
If an agency is at the top, it means they have good Search Engine Optimization (SEO). SEO is critical in marketing and may be the most important aspect of an agency’s capabilities that you want to look out for in order to survive this new lockdown.
Current Client Base
Agencies are in a challenging position because there are so many of them, they all jostle for the biggest clients. Most professional marketers prefer to work for an agency since it gives them the flexibility to work with many clients and exercise their own skills and expertise. As a result, top brands will want to work with agencies rather than hiring in-house.
Check what brands or companies are working with the agencies that you have developed an interest in working with. The best digital agencies in Malaysia will have that information front and center for anyone who enters their websites.
You can compare to see if your business matches their current profile, or you can do some research and see what their current clients are doing on public marketing channels like social media.
Also Read: Ideas About Digital Marketing 2021