It is always interesting to see the trends that come and go in the world of digital marketing, especially in 2021. 2021 has been a year quite unlike any other, with the world attempting to return to some kind of normality with the COVID-19 pandemic still an issue and life vastly different from how it was at the beginning of 2020. So, what are the main digital marketing trends that have emerged this year? It has been a busy time for those in digital marketing helping struggling businesses to retain visibility and attract customers during a period of great uncertainty. Here are a few of the main trends to emerge.
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1. Virtual Events
One of the biggest trends to emerge has been virtual events. Obviously, the pandemic forced people and organizations to conduct meetings virtually, and this has led to the emergence of virtual events. Virtual events can help companies to strengthen relationships with their target market and showcase their expertise, plus they are much easier and cheaper to organize than a real-life event. This is why it is thought that this will be a trend that remains and a great way for businesses to boost their presence.
2. Influencer Marketing
Influencer marketing has only gone from strength to strength as social media plays such a pivotal role in life, especially during the pandemic and with the younger generations. When brands can get an influential figure to recommend their brand and products/services, it helps to build credibility and can help businesses to reach a much larger audience that might have been hard to access otherwise.
3. White Label Social Media Management
Many marketing agencies have been turning to white label social media management as a way to improve their abilities and focus on core competencies. What is white label social media management? Essentially, this involves using the social media management products and services of another company under your own brand name, and it is a highly effective way for an agency to improve and grow.
4. Valuable Content
Content has always been a great way for brands to improve their visibility, engage their target market, and showcase their expertise. It has become even more useful during COVID-19 as it has given the opportunity for brands to provide additional value to their target market and help them during this challenging period. Those that have succeeded have been able to identify the wants, needs, and worries of their target market in this time and created valuable content that has helped people to manage during this unique period.
Customer service has never been as important as it is now. Customers will often have questions to ask a business relating to the pandemic, and they will not want to wait around for a response. Chatbots can provide instant and 24/7 customer service while lightening the load for a company’s customer service agents and keeping the customer base happy.
These are a few of the main trends to emerge in 2021. It has been a unique year and a busy one in digital marketing, which has again been proven to be agile and ahead of the curve.