It’s not yet too late to monetize your blog thru Adsense. But before you start working up the keyboard, there are some important metrics you need to nurture as you develop your site and create excellent content.
One of them is RPM (an acronym for Revenue per Mille, derived from approximate earnings divided by page views and multiply it to 1000. Let’s leave the math to the bots. All that matters is, you know how to check it manually when doubts arise.
If you already have Adsense, you can see this statistic on your dashboard along with CTR, Clicks, CPC, and others. There may be instances when they are green, but most of the time, stagnant. However, when the numbers plummet, you’ll notice how it affects your overall revenue.
If you are keen to increase your website’s income, you’ll chase down the reasons behind a falling RPM. Whether you are a statistician or not, you will find yourself forced into the realm of numbers.
Publishers find it difficult to grasp how to keep their RPM upward. A series of tests led us to some best practices you can do to maintain every page’s RPM at its best figures. If you plan to make money online with your website, continue reading through this list of ways to improve your RPM.
A More Strategic Placement Of Ads
Ad visibility in a way that’s not annoying could increase RPM. Check how your advertisements look on desktop, mobile, and tablet devices. If you haven’t bothered to look at how they look like, you’re wasting precious traffic that doesn’t result in quality visits that impact your revenue. Ensure that readers can see them without blocking the content, which is their real reason for visiting your site.
Another factor to consider in placement and visibility is the ad size. Having the right shape at the right spot means a lot for your website’s revenue. If you use tall banners within the content, that would be an inconvenient scrolling experience for your mobile readers.
Quality Content
The principle of “content is king” is not only for SEO but also for ad revenue. This foundation pulls up every stat with the right plan for publication and optimization. While quality content doesn’t work on its own, it’s an investment that grows over time. Is there any authority site you know that has poor content?
Audience Targeting
Publishers need to get relevant hits, decreased bounce rates, and returning audience for better RPM numbers. In other words, monitor your traffic quality so the RPM stays at its peak value. Google can identify a regular reader who keeps coming back to your blog for updates and will eventually determine that your site is worth an increase.
Pro tip: You may create a series of content uploaded daily or weekly and use your social media channels to gain loyal followers. Others would even ask for content suggestions for people to have something to look forward to.
Fix Site Issues
The next practice brings us back to the importance of ad viewability. This time, we talk about having a fast-loading site with seamless navigation and appearance so your visitors can see the ad. Due to this, you need to do a site check-up regularly, giving attention to its loading times.
A quicker site translates to a better site user experience, reducing bounce rates, and improving your RPM.
Improve Organic Traffic
With the right content, a reader who found your site through Google search brings more data to the analytics. Thus, it gives advertisers more understanding of your audience so they can bid effectively. This traffic source tends to engage longer with the content than those who’ve reached your site through ads and social media.
A way to enhance the site’s organic traffic is through white hat strategies like focusing on user experience, improving navigation, publishing quality content, creative use of keywords, optimize the mobile experience, and not engaging with any spammy approach or element. All in all, IT support brings up RPM alongside other crucial metrics to increase your ad revenue.
Further Read: How to Raise an Ethical Remote Sales Team