Around 500,000 startups are being launched almost every month across the globe. Each of them is expected to run an online platform. Considering that there would be a thousand sites as your competitors, how would your potential clients find yours?
There are various solutions, including social media ads, search engine optimisation (SEO), or the old yet gold smart email marketing. But you should start with your website. Here are six tips on creating an engaging and winsome financial online platform.
Opt for Local SEO
Be specific with your products and services because search engines aren’t fans of repeated generic content. Search engines won’t impose penalties for duplicate content, though. Instead, they filter the content, causing the loss of the site’s rankings — something that’s much worse than a penalty.
The good news is that several professionals can help you boost your online presence, such as SEO companies. There are many SEO companies globally, but it’s best to opt for local SEO for better online visibility.
For example, if you’re in Australia, tap Google Adwords management Melbourne for help, not from another country. Doing so weeds out irrelevant traffic and removes time saps, which can prevent your business from running efficiently. As a result, your site will be more visible to search users in your local area.
Get A Niche Market
Another reason why having specific products and services is needed because getting a niche market will give you a lot of competitive edges. In simple terms, a niche market is a small, specialised area in a larger market.
The imagined income in the niche market is typically less. However, it’s beneficial for you since this means there are fewer affiliate marketers, which means less competition. It can bring you better profit margins and brand loyalty as well. Additionally, since you’re focusing on one market, clients typically see you as an expert, which is great for your brand.
Potential clients expect to see your services either on your site’s homepage or on another Services page. Either way, ensure that they’re easy to spot and access. It’s best to seek professional advice on this. For example, ask web developers if you need help crafting your website’s overall plan or web designers if you want your site to be more visually creative and user-focused.
Create a User-Friendly Platform
Avoid an unimpressive slow online platform. To do so, optimise images and videos for faster downloads, keep your software updated, and opt for website hosts that can manage higher bandwidth demands are some of them.
Consider the users of your website. Your online platform should be easy to navigate and easy to understand. You don’t have to put everything on your menu. At least place 5-6 clearly labelled tabs in your top-level navigation menu. Too much information will surely overload the readers’ minds. Again, web developers can help you in sorting these out.
Sorting the navigation menu isn’t a huge deal, though. Potential viewers would use the search tool to look for what they need. But don’t forget to set a straightforward way to let readers return to your home page wherever they land.
Ensure that readers can retain the new information as well. As stated, when a site has too many details, viewers might be unable to understand them in context. Create a clean page by applying a balance of graphics and text or removing widgets that don’t support your page’s purpose.
Generate a Forum Section
There are other meticulous clients who are into checking other people’s points of view, which is understandable. Of course, provide them with what they want and build a forum section. The chances are viewers will stick around when your platform is interactive.
Even before, one-on-one, in-person communication was a known financial strategy. But thanks to the Internet, everything seems more accessible now. You can easily interact with clients through online forums.
Offer Audio-Visual Presentations
Adding to online forum sections, another means of being interactive is placing suitable videos on your site. This is helpful for those clients who are visual learners or those who don’t like to read. Make sure to include your services, the perks of choosing your brand, how to sign up, and the like in the audio-visual presentations.
Accuracy is a Must
It should go without saying that everything on your site should be 98% (considering human error) accurate. Get rid of outdated product information or even simple grammatical errors. They can leave a bad impression on your potential clients. Hence, it’s best to periodically check every corner of your site, especially after making updates elsewhere.
Attracting traffic is your top priority. When developing an online financial platform, you have to be keen on selecting the right angle where you would build your site. This angle involves the niches relevant to your business, easy yet unique domain names, transparent services, and the like. Every business has different experiences to face. You’ll learn more along the way.