Having the internet as the superhighway of information, you’re just a few clicks away from whatever information you want to know. All thanks to the websites who are kind enough to share their knowledge and expertise, for free!
While the overwhelming amount of information is generally beneficial for consumers, it would mean competition for the providers. That’s why they have designed a clever way to make their websites stand out from thousands (if not millions) of other competitions, and that is through Search Engine Optimization (SEO).
One of the industries that need to strengthen their SEO is the gambling industry (also known as iGaming industry). With the current number of online gambling websites and casinos, how they handle their SEO will definitely dictate their visitor turnout.
So today, let’s discuss how they handle their SEOs to keep up with the competition.
They prioritize keyword research
Keyword research is the top priority for these websites in handling their SEO as it is necessary for any niche, including casino and gambling. So they always find keywords relevant to their sites, as well as ensuring that these keywords are search engine friendly.
Search engines use these keywords to know what your site is all about so they can use it to direct anyone to your page who is researching something and is using the same keywords you used.
That’s why it’s important to find the right keywords for your website as it lets search engines recognize and recommend your website as legitimate.
They are consistent in producing contents
One thing that’s also important to keep your engagement and relevance high is to consistently produce good content. You should always post fresh blogs or articles related to your niche if you wish to maintain being on the top spot.
Make sure that your presence is always acknowledged, not just by the search engine but also by your target audience. Having your posts planned out carefully and consistently will build a sense of continuity among your customers.
You should also remember to keep the quality of your works appealing to the public.
They optimize their contents
One of the most complex and complicated niches is about gambling and casinos as changes happen constantly within these topics. Information on these topics should be updated from time to time.
For example, if you write about the largest casinos on floor area, what could be the largest casino today may be replaced the next month, or the following year, as the industry continues to grow and the need to put up new casinos increases.
So for online gambling websites and casinos to efficiently produce content, they would need to optimize their sites in order to adapt to such changes in their industry. They also add hyperlinks of their old articles to their new ones so readers can be directed to their other articles.
These updates are also necessary to fully optimize keywords and achieve higher rankings across many search engines.
They also optimize their website for mobile use
Some websites may not realize it but one of the best ways to increase your ranking is to make sure your site is compatible with mobile devices. Most people browse online nowadays through their mobile devices, so make sure that your site is appealing even through this medium.
That’s why gambling websites never miss the opportunity to fully optimize their site and make them mobile-friendly for users.
As a side note, not all websites have a good interface when viewed on smartphones and people never bother going back if they find your website hard to navigate.
They respond to query questions quickly
For this, you’ll have to know the three types of queries, namely informational, navigational, and transactional. Informational queries tend to answer the “how-to” questions, navigational queries try to address the “when” or “where” questions, while transactional answers “how much” questions.
Having an answer to these questions can also lead you to higher rankings in search engines.
For example, if you search in google “how to play poker…” you’ll immediately see lists of suggested answers to your query. So that’s the goal of online gambling websites and casinos to be trusted enough by search engines to be suggested to the users.
They take reviews seriously
You know when websites ask you how’s your experience with them, that’s because they want to know what are their strengths and weaknesses – and they take that seriously. That’s just practically similar to the reviews you give to hotels and restaurants.
These reviews create a huge impact on how customers decide between two sites with the same niche.
Those are some of the ways to keep your website healthy and SEO friendly, which is also used by online gambling websites and casinos to handle their SEO. So if you want to build your own website of the same niche, take note of the information above to be successful in your SEO journey.