The online business has become a need of an hour. Every business owner is now thinking of taking the business online in order to achieve great profits. This is needed nowadays, to sustain in the competition. If you are not visible to your audience, you will not be able to sail through the competition.
In case, you already have an online business, then, congratulation!!
You are already ahead of your competitors.
When a business works on online platforms, it needs to be worked on certain digital marketing parameters like SEO, Social media marketing, PPC, etc.
SEO has got the utmost importance as it provides long-term and sustainable results. Even though you cannot escape anyone parameter, but SEO performance helps in ranking a website on search engine results.
SEO Working –
Search engines are text-driven robots. They crawl, scan, index, and measure the content you share on your website. After this, the search engine builds up the quality score for your content depending on :
- Website name and URLs
- Page content
- Meta tags
- Page design
- Usability and accessibility
SEO and Digital Marketing –
We can say, SEO is a part of Digital Marketing.
SEO mainly focuses on bringing organic traffic to a website. On the other hand, digital marketers focus on the complete online existence of an organization.
Web Hosting and SEO –
Web hosting :
It is a service that displays your website on the internet. Without web hosting India, a website cannot be accessed by anyone.
Now, you might think, what is a relation between web hosting and SEO?
Well, as now we saw, SEO is required for growing a website, and web hosting is needed for making a website. So, basically, web hosting comes before everything.
There are many web hosting providers available in the market, so you need to select the best one. As now you know its importance, you must also know that it requires a thorough understanding of web hosting, which may consume a lot of your time.
MilesWeb –
MilesWeb is the most trusted web hosting provider available in India. Since 2012, the company has served over 20,000 happy customers and the number is growing rapidly. MilesWeb is known as a one-stop destination for all hosting needs like shared hosting, WordPress hosting India, VPS hosting, dedicated hosting, cloud hosting, etc. along with SSL certificates, website backup service, Google webmaster add-on, and so on.
Web hosting Features Offered By MilesWeb
Web hosting features directly affect SEO performance, and thus, we need to be careful about them while choosing. Let’s see which hosting features from MilesWeb improves the SEO performance of your website.
SSL Certificate –
The SSL certificate encrypts website data before transmitting it between any user and server. This ensures that visitors searching and data exchanged on a website remains safe. The SSL certificate enables the lock to your website and hence, a search engine like Google, considers it as one of the important website ranking factors. That means these search engines rank websites with SSL certificates at higher positions than websites without certificates.
Pure SSD Storage –
How much time do you wait on a website to get it to load?
Hardly a few seconds, right?
That is why speed has given the utmost importance to your website.
Websites hosted on a server with SSD storage accelerates faster than HDD servers. Thus, all the websites hosted with MilesWeb are stored on an SSD server that ensures that your website gets loaded within seconds.
Uptime –
It is the time for which a website remains active on the internet. The website uptime is measured in percentage and anything above 99.9% is considered as the better option. MilesWeb claims to provide 99.95% uptime which hardly comes to 7minutes of downtime from a whole day, which is a manageable one, over the other long downtimes. There are some providers those claim to offer 100% uptime, but this is practically not possible. So, instead of falling for fake promises, you can choose the one with the best offers.
Bandwidth –
For better SEO performance, the content on your website should also perform better. That means, text, videos, images, gifs, etc should load fast and with high quality. To accommodate such content, your website needs sufficient bandwidth, and thus, MilesWeb provides unlimited bandwidth. This helps in accelerating the SEO performance of a website without any lags.
SEO Importance –
There is a reason why we focus much on SEO, and it is due to its capability of yielding the long term results.
SEO determines which website deserves to rank higher on search engines like Google, Bing, Yahoo, etc. It works fairly and if practices properly your website can also rank at #1 position.
It reduces the possibility of search engine manipulations as far as possible. Users trust the results of search engines and hence, it has strict rules so that any website ranking higher is really the best one available on the internet.
Customer Reviews :
Wrapping Up :
Do you know, SEO is important for all industries and businesses like manufacturing, healthcare, retail, home services, HVAC, etc.? Thus, neglecting it cannot grow your online business. But, before practicing all digital marketing trends, you need to make sure that you get the most trusted web hosting, MilesWeb, that provides 24/7 technical support.
Also Read: 6 Tips For Hosting An Effective Webinar
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