A webinar is an excellent way for businesses, both big and small, to increase their online traffic and boost their sales. Some people think that webinars are easy to make, but they can be complicated to plan and host. Besides, a webinar that’s dull and done haphazardly will be a disservice to both you and your audience.
If you want to host an effective webinar, follow the tips below:
Identify Your Audience
Simply owning a web camera and a microphone isn’t enough to host a spectacular webinar. For your online event to attract viewers and have high webinar conversion rates, you need to know your target audience. Identifying who your viewers are is fundamental in planning and developing your content.
Pay Attention To The Technical Aspects
Many small business owners don’t pay much attention to the technical requirements for online events, thinking that these are just minor things. In reality, the technical aspects should be a top priority even before you make your content.
For example, an unstable internet connection will dissuade your audience from attending your webinar, much less stay until the end. So, if you’ll be hosting your online event from home, it’s best if you find the best internet provider so you’ll have uninterrupted service.
Some other technical requirements you’ll need include the following:
- Good webinar lighting set up
- Dependable headset with a good microphone
- Modern computer or tablet
- Reliable webinar software that can host a vast audience and enable several presenters
Choose A Fascinating Webinar Topic
To make people spend time and even money attending the online discussion you’re hosting, you need to offer something exciting and helpful to your target audience. So, you must carefully think about the webinar topic you’re going to tackle. Consider a subject or issue that’ll tickle your viewers’ fancy.
Your strengths are another area that you need to consider when picking a topic. You want to discuss things you know. It would help if you were an expert on the subject so people will trust you and consider attending your event.
Lastly, you should ensure that the topic is interesting to generate viewers. You should ask yourself if your friends or family will even be interested in spending at least an hour listening as you discuss your webinar topic. If the answer is no, then your subject may not generate enough interest.
Select The Ideal Time And Day
No matter how exciting and information-packed your webinar is, it won’t be effective in attracting a massive audience if you schedule it at the wrong time. Again, you need to know your target demographic and use it as a basis for your webinar’s day or time.
In general, stay away from Mondays and Fridays because these tend to be busy days for many people. Monday is the week’s first day, so most people would want to concentrate on work-related stuff. At the same time, Friday can be hectic as many folks try to catch up on last-minute obligations and tasks.
Prepare, Prepare, Prepare
A great webinar should be seamless and have few interruptions, distractions, and technical problems as possible. You can only ensure that your event will be perfect through careful planning, preparation, and practice.
Here are things that you can do to prepare:
- Study and try out the webinar platform you’re using.
- Check your presentation for clarity.
- Do a dry run with people who are involved in the event.
- Do mic, sound, and internet connection checks several times before the webinar.
- Rehearse your script a few times with other people so you’ll get feedback on the pauses, manner, and speed of your speech.
Remember To Engage Your Audience
When speaking in front of a live audience, you can easily see their reaction to what you’re saying. If people look bored and disinterested, you can react immediately to change the atmosphere in the room. But in a webinar setting, it can be challenging to size up your audience because you can’t see their reactions. So, to keep your viewers engaged, you must be proactive.
First, ensure that your presentation is engaging, easy to read, and has enough graphs, pictures, and charts. Next, if your online event is around 45 to 60 minutes long, you should pause for a poll or answer at least two questions from the audience. Lastly, give your viewers something extra so they’ll want to wait until the end of your event.
A freebie newsletter, access to your new software, or discounts on your products will make the audience feel that your webinar isn’t a waste of their time.
Hosting an effective webinar can boost your audience reach and bottom line. While it may look straightforward compared to doing live events, a webinar isn’t without hurdles. Even if done behind the camera, you need to plan your webinar to reach your objectives carefully.