Every start-up founder or CEO knows that the best way to gain success in this day and age is through digital amplification. With digital platforms and new technologies influencing consumer behavior, digital presence is essential not only for online success but offline performance as well.
When it comes to the challenges faced by businesses, start-ups occupy a peculiar position. They aim for exponential growth, are not averse to risk-taking, and function with limited budgets and resources most of the time! The last decade has seen the growth of billion-dollar start-ups in the business ecosystem.
Given this framework, they are keen to pursue marketing strategies that promise higher ROIs. Search Engine Optimization or SEO is one of the best online marketing strategies ever. You can read an easy explanation of SEO by Digitrio here. In this resource article, we look to discuss seven major reasons why start-ups should seriously invest in SEO strategies.
List of 7 Major Reasons Start-Ups Should Invest in SEO Strategies for Digital Performance
- SEO is a much better alternative to SEM-
Let us get right to it. You might be thinking that paid advertising will help you with quick sales, right? Yes, that is true, but the question is for how long? Once your budget is done, the campaign stops and you have nothing to show for organic traffic. A better alternative is to invest in SEO and generate a steady stream of organic traffic that guarantees sales all through.
- SEO helps start-ups with a ton of market research-
Simple aspects of SEO like doing keyword research can help start-ups with an understanding of what their target audiences are looking for. When you reach out to bloggers for guest posts, you can learn so much about the kind of target audience. You even understand what are their tastes and preferences. Ultimately, SEO helps establish the foundations of market research.
- SEO helps you pursue online marketing with limited budgets-
As a start-up, you might not always have the budgets to blow on paid campaigns. If you face such a situation and have your SEO running, you can ensure all the ROIs without investing the money. Your brand will be visible to potential customers, even when you do not spend on campaigns. This is the beauty of organic traffic that is generated through SEO.
- SEO provides an extensive data bank to help your online performance-
Successful SEO agencies rely extensively on data to assess the performance of their strategies. This data is configured into demographics, location, buyer preferences, keywords, organic sessions, clicks, and ten other things. In other words, it helps start-ups with data that can inform their marketing and sales strategies in the future. Data shows the way to online success.
- SEO builds visibility and awareness about your start-up-
One of the most important reasons start-ups need to invest in SEO is to help them build visibility. Unless potential customers are aware of your existence, how do you expect to engage with them, let alone sell something? By seeding content, and being present on platforms like Quora, Medium, Reddit, and others, SEO helps in driving awareness and visibility.
- SEO creates credibility and trust for search engines and audiences-
A major aim of SEO is to build as many high-quality links for your brand website. Every link is seen by a vote of confidence by Google, which in turn increases your site’s ranking on search. The higher the mentions of your brand on different websites, the better will be its credibility. Users will carry out a Google search of your brand name before getting convinced to buy.
- SEO optimizes the digital markers and technical bits on your website-
Technical SEO and On-Page SEO help in ensuring that the start-ups website is exactly according to the benchmarks set by Google. This means that it loads fast, has great navigation, original content and highest security. All the technical aspects that make a website perform in its highest levels are all part and parcel of SEO strategies and optimizations.
The Bottom Line
Let us share a little secret with you. There is a misconception among start-ups that SEM is better as it generates quicker results. This has made the start-up SEO space to be less crowded. By investing in a long-term digital marketing strategy like SEO, you will be laughing all the way to the bank when your fellow competitors have crashed and burned after investing in SEM.
If you have any other questions or require clarifications on any of the points mentioned in the article, do let us know in the comments below. We would be more than happy to address as many of them as possible.
Also Read: White Label SEO