Search engine optimization (SEO) is a hot topic around the world. Many people share false information about it and that is why we need to be careful while getting SEO advice and using it for our websites.
“Small and medium-sized businesses” (SMBs) is a special category of businesses that share similar concerns and values. SMBs have long been a topic of discussion for marketers.
What are some notable dos and don’ts of SEO for SMBs? This article discusses the top 10 SEO dos and don’ts for SMBs. Continue reading if you are responsible for promoting a small or medium business online.
5 SEO Dos for SMBs
Search engine optimization (SEO) is an important branch of internet marketing that can help you get more sales leads and conversions. That can only happen if you do it the right way.
What should you do to get promising results through SEO? Here are the top five things you should do to become a good online seller:
1. Do use long-tail keywords
Long-tail keyword means long search phrases (that have multiple words). The competition for short keywords is high and you should focus on long-tail keywords at the start.
2. Do use related keywords
Always use keywords that are relative to the content you are creating. If you want to know the most relevant keywords for a topic, you should use an LSI tool to get a list of LSI keywords.
3. Do create the best possible user experience
Just like the real world, user experience is the key to success on the internet. Your website should be user-friendly, elegant, and easy to navigate for most users.
4. Do create title tags and meta descriptions
Meta description of pages/posts and title tags of pages/posts are of utmost importance. Always add meta descriptions and titles for pages and posts.
5. Do track site metrics and make improvements
You can use online tools to know how your website pages and posts have been performing lately. Some online tools make it easy to monitor the progress of your website.
5 SEO Don’ts for SMBs
Search engine optimization (SEO) is not magic; there should be some logic behind everything you do. You can get promising results by following best practices and avoiding the wrong stuff.
What are the things that you should not do to get promising results through SEO? Here are the top five things you should not do if you want to become a good online seller:
1. Do not do keyword stuffing
Take care of your keyword density when you are writing or reviewing on-page content. Keyword stuffing is not a good practice. When you are writing, you should only use relevant keywords.
2. Do not ignore user search intent
You need to write on-page content by keeping user intent in mind. There are search phrases that different people search for a different reason. You should try to know the search intent.
3. Do not allow for slow page speeds
Page load speed is an important factor that you should consider. If your pages load within 3 seconds of clicking or typing, your website is fast. If it takes more than 3 seconds, you really need to make it fast.
4. Do not use misleading linking methods
Always use white hat promotion methods and never use black hat promotion methods. Rather than buying backlinks, you should try to earn backlinks by creating valuable content.
5. Do not neglect responsive design
You must have a responsive website because people having different screen sizes will visit your website. Keep testing your website for mobile devices and desktop devices to be on the safe side.
The Bottom Line
You have read the top 10 SEO dos and don’ts for SMBs. If you are responsible for promoting a small or medium business online.
In the end, we can say that search engine optimization (SEO)is an important branch of digital marketing that helps small and medium businesses flourish online.
I would like to ask you about your experience with this post. If you want to say something about this article, please do not hesitate to get in touch with me.
Are you ready to beat your competition through SEO? I wish you all the best with your internet marketing and promotion goals.