When you start a business, the first thing that should come to mind is your customers, right? Then, you must consider how relevant your products or services are to your target audience. Thereafter, you also need to consider how you can make prospective customers find and patronize you.
As many of us know, many people launch a Google search to find the nearest place where they can get a particular set of products or services. For instance, 93% of customers searched for a local business online in 2020 alone. Follow us on this post as we guide you on how to build an SEO strategy for your business. But first, read up on what are local citations to understand the right things to do.
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Tips For Building A Strong SEO Strategy For Your Small Business
Identify What Keywords Will Make Your Content Rank
No business owner wants to waste their money on creating a website that doesn’t get any visitors. To get visitors to your business websites, you have to find keywords relevant to your business. Then use these keywords sufficiently when creating content for your site.
For example, your business may be dealing with plumbing tools. You’ll want the locals to find you during searches easily. Some keywords that will rank your site during local searches include ‘handyman service,’ ‘blocked sink,’ ‘broken pipes,’ etc.
Many tools can help you fetch these keywords. Some notable ones are GetKeywords and Moz Keyword Explorer.
Research Competitor Keywords Too
Sometimes, it’s easier to work smart than to work hard. In this context, an easy way to do this is to take a look at what competitor businesses are doing. If you do this properly, you’ll rank high in local searches and outrank competitors.
SEO tools such as Ahrefs and Semrush allow you to see competitor ranking position, their website’s domain authority, terms, and many others.
However, you must always stay focused on bringing relevant leads to your website and not just ranking. As such, the keywords you choose must relate to your business.
Create Top-Quality Content
Here’s where you have to put all the relevant keywords you found into profitable use. When your content is relevant, you’ll draw enormous traffic to your site. Such content should be unique and highly informative. It should also focus on answering common questions asked by related customers on search engines.
Once you can provide satisfying answers or solutions to searchers, you’ll eventually build some credibility for your website. Your content should also sound authoritative to gain customers’ trust and confidence. This step is a bit more demanding but is entirely worth the effort.
Modify Your Website For Easy Access On Devices
If you frequently use search engines, you must have noted some sites you wish you had never visited. Aside from annoying ads, another thing that makes web users avoid some sites is how their content appears on their devices. Always have it at heart that most people use their mobile devices for searches.
While some website data appear messed up on mobile devices, others don’t even appear. Sometimes, the lack of compatible optimization makes websites load for too long. To avoid chasing visitors from your site, optimize such data to appear appealing on mobile and desktop devices.
Use External Links A Lot
People want to be sure that any information they’re getting from a website is authentic. Moreover, a good way to do this is by inserting links in your content that lead to authority websites.
This strategy also helps your articles rank in search engines. However, you’ll need tools to help organize your work. Among many others, check out Spyfu, SEMrush, and Link-assistant.
Small businesses can grow via a wide variety of tools and methods. SEO building is one very effective way of achieving this. First and foremost is the usage of keywords related to the services your business is offering. You can also use competitor websites and tools to do this more effectively.
Once you’ve identified these keywords, look for relevant questions asked by users and provide answers to them. Links to authority websites and reviews from users are also effective ways to draw more customers to your local business.