The first product bought online goes back to 1995, when a book was ordered online from Amazon. Two decades later, the same company has made a sale of 2 trillion dollars worldwide.
Ecommerce has revolutionized the retail industry for good. Over time, the retail industry has evolved into something that meets everyone’s needs no matter what type of audience they are dealing with.
To achieve that, ccc has played an important role. Whether it’s customization, the enhanced return policy, or improved integration, Unit Economics has made it all possible.
Why Are Ecommerce Trends So Important?
Every day the eCommerce site is becoming more competitive. To remain ahead in the competition, it is important for the eCommerce business to constantly monitor the current eCommerce trends. No matter how mature your eCommerce store is, you will risk falling dramatically if you are not up to date with the trends.
If you want to ensure future success with your eCommerce trends, you must plan your business around the eCommerce trends. We are already in mid-2021, the eCommerce trends are at their peaks. To achieve success in your business, you must use these trends to your advantage.
Top Ecommerce Trends In 2021
If you are hoping to get more traction and more traffic for your eCommerce business, you must plan your strategies around the eCommerce trends. The year 2020 was a game-changer for the eCommerce industry, given the effects of the pandemic. With the lockdown and social distancing place, people had only eCommerce websites to turn to.
The acceleration of the eCommerce business is expected to grow in 2021 as well. So if you have an eCommerce business, the following eCommerce trends will help you boost your revenues.
1. Voice Commerce Will Rise
In 2021, people are increasingly relying on voice assistance devices. These voice assistance devices get the job done for you with a single voice command. In that context, businesses are predicting that the use of voice assistance for online shopping will increase in the future.
Therefore it is essential that eCommerce businesses start preparing their eCommerce platform for voice search shopping. Here are a few ways in which you can optimize your website for voice queries.
- Optimizing the content for the voice search keywords.
- Adding new skills like Alexa in the eCommerce platform.
- Offer voice-based navigation to the users.
2. Omnichannel Shopping Will Become A New Norm
Omnichannel retailing refers to the seamless experience over every device your eCommerce website can support. With the increased use of several electronic devices, it has become necessary for the business to maintain the same experience level for all devices.
This is how you can do it.
- Optimize your eCommerce website for mobile devices.
- Personalize customer experience at every step.
- Offer various purchase and payment options.
3. AI & AR Will Enhance The Online Shopping Experience
It is predicted that the eCommerce market will invest more than $7 billion by 2022 in AI, and more than 120,000 stores will integrate AR technology into their sales funnel to enhance user experience.
Experts believe that AI can act like a personalized online in-store associate that will help the users get what they are looking for. On the other hand, AR can eliminate the hurdles that restrict the users from viewing the true form of the product even before buying it.
4. Mobile Commerce Will Start Dominating Ecommerce
Today more than 70% of search queries are done using mobile. Hence, it is proved that mobile is an essential element in the eCommerce business. Experts believe that by the end of 2021, mobile sales will surpass 73% of the total eCommerce sales worldwide.
5. Dynamic Pricing Will Remain A Business Strategy
Dynamic pricing has always been the best way for the eCommerce business to survive in this competitive market. If you are not careful with the pricing of the products, you might never make a sale.
Make sure to choose the right rice for the product. By “right”, it means the amount at which you have the best chance of selling your product, making the maximum profit.
Final Thoughts
The eCommerce businesses looking to dominate the market need to prepare themselves for the latest eCommerce trends. We are 2021, a technological era; hence, businesses need to develop new strategies to engage with the audiences technologically.