Keywords or search queries are one of the most vital elements of SEO. But not everyone knows how to incorporate the proper keywords in their website to make it SEO friendly. The Google algorithm is constantly changing and getting smart about detecting spamming keywords. If a keyword is used over and over again, the website or article might get flagged for being inappropriate.
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The first thing you need to know about the keywords is that they are crucial for marketing a website or a product. Keywords are those words that people type in the search boxes while they are looking for some things.
Informative Keywords: These keywords help a visitor know more about the item at hand, turning an uninterested person into a potential buyer. These keywords often have phrases such as, “how to” or “what are the ingredient/features” etc. These keywords can lead to general as well as specific searches.
Commercial Keywords: These keywords are crucial for gaining traffic for any business. They are more specific in terms of their search. An example of commercial keywords would be, “Rose bouquet shop in Philadelphia”. People who type such keywords are looking for a flower store in their area that sells rose bouquet. Therefore, examples of commercial keywords would include names of places to help the customer locate the actual shop.
Now, these two types of keywords are further classified into two categories; broad keywords and specific keywords.
- Broad keywords are general term such as, ‘New Smartphones’. When someone types the words new smartphones, they might be looking for a picture of a smartphone, information regarding Smartphone or want to browse different smartphones. This keyword will fall under the general broad keyword search category.
- While on the other hand, if the keywords are “Samsung Galaxy latest smartphone model”, it is a specific keyword search which narrows down to the results.
When a specific keyword is used for commercial purpose, the chances of making a sale is the most. Therefore, most companies try to construct keywords targeted to a large customer base to generate more sales.
The goal is to generate keywords that are trendy and well known to the general population. If you produce unique keywords that people are hardly familiar with, you will have a hard time getting organic traffic to your website. Big corporations rely on experienced SEO companies to meet their requirements regarding SEO services. It takes dedicated hours of brainstorming to come up with accurate keywords that can capitalize on trends and gain traffic.
A smart way to generate keywords that work for you is to use software to track keywords your competitors choose. You can follow popular selling platforms such as Amazon to track the auto-suggestions generated. Statistics show that people these days add the words ‘for me’ in the end, to create personalized searches. Adding ‘for me’ to your desire keywords is a great way to gain traffic. Conduct thorough market research to form keywords that are both specific and has a commercial value.
| Author Bio: Written by Meghan Hale, a content writer at Plant Sumo, You’ll find me yelling at my dog to stop barking, whether it be at the neighbors or on a long afternoon walk |