Whether you are in charge of an established website for your large company or instead are a small business whose website is in the early stages of development, one of the most useful tools you can have in your arsenal is a thorough awareness of search engine optimization. Even more importantly, you should be in possession of your SEO score.
Short Engine Optimization
SEO is short for Search Engine Optimization which is essentially the process of improving the visibility of your website in the results page of an internet search.
Substantial and varying research studies consistently prove that websites which appear on the very first page of search results on Google receive just under ninety-five percent of the follow-up clicks. Logic dictates, therefore, that if your website features on the first page of search results, your business will benefit a lot more than if it were anywhere else in the search results.
How To Discover Your SEO Score
For an accurate and current SEO score, it is strongly advisable to consult a professional, established and experienced digital marketing provider such as YEAH! Local who can generate a free nine page SEO audit score in under a minute.
However, it is possible to discover your company’s SEO score yourself online if you are someone with an in-depth knowledge of digital marketing or you are an expert in computing. Follow the below list to find yours:
- Find out the domain authority
- Determine the site load time
- Check for a sitemap
- Check for the robot txt
- Check for meta content
- Check for H-tags
- Check for onsite content
- Test keywords
What Actually Is Your SEO Score?
An SEO score is fundamentally a simple, useful and accurate measurement of how effective the user-facing (as well as the technical) facets of your website positively contribute to search engine optimization and, crucially, increasing the rankings as well as natural traffic to the site.
The SEO score represents the final result of the process measuring all of the aspects of your website and is determined by your website’s overall general performance in the following four categories:
- Content
Content essentially encompasses the level of quality of your website’s user-facing content in regard to how well it engages users and how well the meta-content works alongside the site content.
How your website’s links and visuals are used to enhance the overall user experience, as a well-organized link hierarchy and properly defined images are known to significantly boost a website’s serviceability.
- Mobile
Mobile phones are increasingly becoming the leading device for internet surfing and it is important your website translates easily to mobile viewing in terms of the link hierarchy you have in place and image placement.
- Technical
Technical SEO is often overlooked, especially in the initial stages of website development. However, if your company’s site fails to be correctly indexed by search engine bots, it will subsequently fail to receive rankings from search engines and, therefore, will fail to appear in internet searches.
Read more: 5 Handy Tips to Help You Simplify Your SEO Practices
Ellen Holington